![]() ![]() But there was a serious problem with this venture. The former athlete built the Alem Cinema Hall behind the building he now works from and installed a modern screen with proper speakers and a bar-code ticketing system. But I said, 'hey guys, I don't know, this is my wish'." "(My family) said 'eh, why don't you give your money to poor people instead of spending it on nothing?'. In 2004 he decided to the open the first privately-owned cinema in the city. Realising that everyday realities were shifting, Gebrselassie decided to do something that many people - including members of his family - thought was absolutely crazy. Poverty levels have been reduced and consumers have discovered that they had time and money to spend. ![]() ![]() Until relatively recently, Ethiopia was considered an economic basket-case but it has experienced high levels of growth in the decade leading up to of the global pandemic. ![]()
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